A practical way to decide what goes on your site (without getting overwhelmed)

Planning website content does not have to be a huge, messy process. Most brands get stuck because they try to write everything at once or stare at a blank page with no framework. This simple planner is meant to help you decide what pages you actually need, what belongs on each one, and what can wait until later. You can use it before a new site, for a refresh, or anytime you want to get your content under control.

1. Start with purpose and audience

Before you think about pages, answer two short questions:

• Why does this site exist right now
• Examples:
• “To help potential clients understand what we do and contact us.”
• “To explain our programs and make it easy for people to get support.”
• “To show our brand clearly and support word‑of‑mouth referrals.”
• Who are the top one or two audiences
• Examples:
• “Small business owners who need brand and web help.”
• “Community members looking for services and how to qualify.”
• “Partners and funders who want to see proof we are real and active.”

Write this in a few sentences. Everything else flows from here.

2. Choose your core pages

Most sites do not need 20 pages to start. Begin with a core set and add later.

A simple starting map:

• Home – overview and main entry points
• About – who you are and why you exist
• Services / Work / Programs – what you offer
• Proof – case studies, stories, testimonials, or highlights
• Contact – how to reach you or start working with you

Optional early pages:

• Pricing – starting prices or how pricing works
• Community / Resources – if you have an active community or guides
• Blog / Osaze Spotlight‑style area – only if you plan to use it

Circle the pages that matter most for your brand this year. The rest can wait.

3. Decide what each page needs to do

For each core page, give it a simple job.

Example:

• Home
• Quickly explain who you are and what you do
• Point people toward 1–2 main actions (e.g., “Work with us” and “Learn more”)
• About
• Build understanding and connection
• Show enough credibility that people feel comfortable reaching out
• Services / Work
• Clearly name your main offers
• Help visitors see which offer is for them and what happens next
• Proof (Case Studies / Stories / “Featured Stories”)
• Show real examples or outcomes
• Help visitors imagine themselves working with you
• Contact
• Make it easy to start a conversation
• Collect only the information you actually need to respond well

Write one sentence for each page: “This page exists to…” and “When someone finishes this page, we want them to…”.

4. Outline the content for each page

Now make light outlines instead of full drafts.

Home

• One clear headline and short supporting line
• One or two short sections that answer:
• Who you are
• What you do
• Who you are for
• 2–3 cards or links to deeper pages (e.g., Work, About, Community)
• A clear primary button (“Work with Osaze”‑style) and an optional secondary

About

• Lead paragraph: who you are, who you serve, why you exist
• Short section on how you work or what you care about
• Light origin story or “why this studio/organization” if it adds context
• A closing line that points to Work or Contact

Services / Work

For each main offer:

• Name of the service/bundle
• 2–4 sentences:
• What it is
• Who it’s for
• What problem it helps with
• Optional starting price or “pricing starts at…”
• A simple next step (“Read more,” “See pricing,” or “Contact us about this”)

Proof / Stories

• Short intro explaining what type of proof is shown here
• A few cards: each with a title, 2–3 sentence summary, and a “Read more” or “View” link
• Option to submit or share a story if you have a community flow

Contact

• One sentence that sets expectations (“We will respond within…” or “Tell us a bit about your project…”)
• A form with:
• Name
• Email
• Basic info about what they need (dropdown or short text)
• Optional: a way to indicate budget range or timeline, if that genuinely helps

5. Prioritize and phase your content

You do not have to finish every page at the same level all at once.

• Phase 1 – Must‑haves
• Basic Home, About, Services, Contact
• Phase 2 – Trust and depth
• Proof/Case Studies, simple Pricing, basic Community/Resources
• Phase 3 – Extras as you grow
• More detailed articles, advanced resource sections, extra landing pages

For each page, label it:

• “Done enough to launch,”
• “Needs basic edit,” or
• “Needs deeper work later.”

This keeps you from being stuck in endless rewrites.

6. How to use this planner with Osaze

You can absolutely use this planner on your own to map out your site. If you want help turning these outlines into a real website, Osaze can step in at different levels:

• Brand and messaging work if the story is still fuzzy
• Web content and structure if you have the story but need help shaping pages and flows
• Design, build, and hosting if you want a modern, maintained home base to live in
• Ongoing updates and Dashboard support if you want to keep improving over time

When you are ready, bring your notes into the Work Form and mention “Simple Web Content Planner.” We will look at what you already have, suggest a sensible phase one, and help you decide what belongs in the first launch vs. later improvements.