How to share your work with Osaze (and get the right kind of attention)

Events and launches are moments when your brand is most visible, even if they feel small from the inside. A good plan does more than get people in the room or on the page; it helps them understand who you are, what is happening, and what to do next. This checklist is built to help you think through how your brand shows up before, during, and after an event or launch, whether you are doing it on your own or working with Osaze.

1. Before: Get clear and set the foundations

Before you create a single graphic or post, get the basics straight. A lot of confusion later comes from skipping this part.

A. Clarify the “why” and “who”

• Purpose:
  What is this event or launch meant to do? (Examples: introduce a new offer, celebrate a milestone, build awareness, test something small.)
• Audience:
  Who is this really for? Be specific: existing clients, partners, your neighborhood, new leads, a particular community.
• Desired actions:
  What do you want people to actually do? (Attend, sign up, download, join, book, donate, follow, refer.)

Write this down in 3–4 sentences. It will guide everything else.

B. Name, date, and key details

• A simple, clear name for the event or launch
• Date and time (with time zone if virtual)
• Location or link
• Registration/sign‑up method (if needed)
• Any deadlines (RSVP by, early bird, etc.)

If you cannot explain this clearly in one short paragraph, pause and tighten it before you move on.

C. Core message and brand fit

Ask:

• How does this event or launch connect to your brand story?
• What 1–2 key messages do you want people to leave with?
• What tone do you want (celebratory, practical, reflective, bold)?

Draft:

• A short description (2–3 sentences)
• A one‑line version (for headings and social)

Make sure wording and style feel like your brand, not generic event copy.

2. Before: Assets and channels

Now decide where and how this shows up.

A. Choose your channels

Pick your core 2–4 from:

• Website (banner, page section, blog/Spotlight post)
• Email list / newsletter
• Instagram (posts, stories, reels)
• LinkedIn (post or article)
• Facebook event/post
• Event platform (Eventbrite, etc.)
• Directory/listing submissions (if relevant)

You do not have to use every channel you have. Use the ones your audience actually checks.

B. Decide which assets you need

Common assets:

• A simple web section or page for the event/launch
• Graphics:
• Square/vertical for social
• Horizontal/cover for email or web banners
• One Spotlight or blog post explaining the story behind the launch
• A registration or interest form (if needed)
• A short FAQ if the event is more complex

If you are working with Osaze, this is where we can help align visuals and messaging with your brand so things feel consistent, not “bolted on.”

C. Timing and run‑up

Set a simple timeline:

• When is the first announcement going out?
• How many reminders will you send? (Aim for at least 2–3 touchpoints.)
• Is there a final 24–48 hour reminder?

Build a tiny calendar:

• T‑3 weeks (or more) – announcement
• T‑2 weeks – reminder + more detail
• T‑3–5 days – reminder + clear “what to expect”
• T‑1 day – quick nudge (especially for virtual)

3. During: On‑site and in‑the‑moment presence

During the event or launch window, your brand should feel present and helpful, not chaotic.

A. Make it easy for people to know they are in the right place

• Visuals on site:
• A simple slide, sign, or banner with the event/launch name and your brand
• Welcome language:
• Short welcome, what is happening, and rough flow (“we will do X, Y, Z”)

If it is virtual:

• Branded opening slide or screen
• Consistent naming in the meeting title
• Clear “mute/cameras/questions” instructions if needed

B. Capture what is happening

Even if you do not have a photographer:

• Take a few photos of:
• Set‑up
• People interacting
• Screens/visuals
• Any branded elements
• If appropriate, capture one short video clip or screen recording segment.

These will feed your Spotlight Wall, Osaze Spotlight, or your own channels later.

C. Remind people of the next step

Before things wrap up, answer:

• Where can they learn more?
• What should they do next?
• How can they stay connected?

Examples:

• “Visit this page after today for links and a quick recap.”
• “Follow us at @osazedotcom with #osazemarketing for updates.”
• “If you want to talk about doing something similar with Osaze, use the Work Form and mention this event by name.”

4. After: Follow‑up and reuse

What you do after often matters as much as what happened during.

A. Send a simple follow‑up

If you collected sign‑ups or had a clear audience, consider:

• A brief thank‑you email or post
• A link to any slides, recap, or resource
• A reminder of the next step (e.g., “here is where to learn more or work with us”)

Keep it short. People are more likely to read it if it feels light.

B. Capture the story

Ask yourself:

• What actually happened?
• Who showed up or engaged?
• What did you learn?
• What might you do differently next time?

Turn that into:

• A short Osaze Spotlight or blog‑style recap (even 3–4 paragraphs is fine)
• A case‑style note for your own records (this may become a Featured Story later)

C. Update your presence

Make sure:

• Your website reflects any important changes (new offer live, “coming soon” removed, etc.)
• Relevant directories and profiles are updated if the event introduced a new status or partnership
• Good photos get used at least once (Spotlight Wall, social, or your own site)

5. Check yourself against this quick list

Before you call the event or launch “done,” see if you can say yes to most of these:

• We knew who it was for and what we wanted them to do
• We communicated with them at least twice before it happened
• The branding and messaging matched the rest of our work
• We captured at least a few images or moments
• We followed up with a simple next step or recap

If not, this checklist can be your starting point for doing it differently next time.

6. Using Osaze with this checklist

You can absolutely use this checklist on your own. If you want help applying it, Osaze can support you by:

• Aligning the brand and messaging around your event or launch
• Designing key visuals and landing sections
• Helping you think through your online presence before and after
• Turning your event or launch into a Featured Story, Spotlight piece, or community highlight



When you are ready, use the Work Form or Event Submission Form, mention “Event & Launch Checklist,” and tell us what you are planning. We will help you find the pieces that make sense for where you are.